In the electronic health records (“EHR") space, there is one player who undeniably sits ahead of the rest: Epic. [1]  Epic was founded in 1979 in Wisconsin and is the EHR vendor for over 40% of hospitals, beating its closest competitor’s market share two-fold. [2] Epic is a $5 billion company employing 14,000 people. [3] Those familiar to the Philadelphia region have likely interacted with the healthcare information giant through the MyChart app, Epic’s patient-facing inter

Entrepreneurs are faced with a variety of challenges when starting a business, one of which includes growing a customer base. Oftentimes,...